Efforts to market your home begin long before you sign the listing agreement.Ongoing advertising and promotion program generates a pool of prospective home buyers - one of whom may be interested in your home!

Specific marketing activities for your home begin the moment you sign the listing agreement.From placing the “For Sale” sign to scheduling and writing advertisements,we are constantly working to sell your home.Our proven plan is designed to make as many people as possible, including real estate agents and prospective buyers, aware of your home’s features.

Marketing Activities include:

*Placing “For Sale” sign.

*Creating customized flyers with pertinent information about your house, including utilities, taxes, and improvements made.

*Installing a brochure box on the sign with feature sheet flyers.

*Installing a lock box on or by your door.

*Entering your home into Multiple Listing Service (MLS) computer system.

*Putting a Virtual Tour of your home on the MLS and on our websites.

*Scheduling your home on the Tuesday RE/MAX Boone Realty office tour.

*Scheduling your home on the Wednesday Columbia Board MLS tour.

*Personally informing prospective buyers about your property.

*Advertising in the “Real Estate This Week” section of the Missourian the first week as a “New Listing.”

*Advertising in The Real Estate Book

*Scheduling Sunday Open Houses.

*Contacting agents that are showing in a price range close to your home, to remind them to show your listing.

*Keeping you informed on a regular basis as to the market activity of homes in your price range.This will help determine if a price adjustment is in order.

Advertising on the Internet has numerous advantages for any seller:

Increased exposure world-wide.  Millions of users are connected to the Internet in the United States alone.  Using any search engine, a user can easily find our page with YOUR listing.

Out of town buyers.  We frequently deal with individuals preparing to relocate to Columbia, Missouri and the surrounding area. The Internet allows us to quickly and conveniently show these prospective buyers your home, and it allows prospective buyers to make inquiries via e-mail & request a relocation packet online! - all of this helps promote interest in your home.

Convenience.  Using the Internet is easy and fun.Selling your home should be an enjoyable experience which we hope to ensure by making your sale convenient.Buyers also benefit from the ease of browsing homes listed from the comfort of their own home BEFORE they even step out their door.

Making the Cut.  We believe that aggressive marketing sells homes for you, the seller.Therefore,make every effort to ensure that other people see your home or property.The Internet provides the perfect staging grounds for effective marketing in a competitive environment.

WHAT SELLS REAL ESTATE?

Our advertising program, a tried and proven one, has been established from surveys and studies made by the REALTORS National Marketing Institute, and a survey made by the National Association of REALTORS entitled “The Home Buying and Selling Process.”It is based on the experience of the most highly successful real estate brokers in the country.

ADVERTISING YOUR PROPERTY

Advertising does not sell real estate - people sell real estate!

There are many ways of merchandising your home; newspaper is just one.As you will see on the following pie chart, newspaper advertising is not the major source of clients.Newspaper advertising’s goal is to make the phone ring and to meet new prospects.

Some homes will draw more calls, so we may use them more often.We are just like the retailer who has specials to get customers into his store, so they will look at the rest of the merchandise.

Another purpose for newspaper advertising is to promote Sunday Open Houses.The public knows where to look each week to find the Open Houses.

The newest, and maybe most far reaching advertising, is the Internet.

A virtual tour of your home will be put on MLS and my personal website!

Service from Beginning to End of Sale…

Using the expertise of RE/MAX Boone Realty & The Jacobs Group to sell your home will result in finding a buyer quicker, and at the best possible price, and will ensure that everything possible is being done to assure that the contract results in a closing!

Some of the problems we help you avoid:

-Unqualified buyers, resulting in loan rejection and lost time in marketing your home while it is under contract.

-Buyers procrastinating in applying for financing.

-Buyers trying to renegotiate price after inspections.

-Appraisers not being provided pertinent information, which could result in a low appraisal.

-Property disclosures not being filled out or fully explained to buyers and sellers, which can lead to misunderstandings and legal issues after closing.

-Poor explanation of sellers’ responsibilities for warranties outlined in the sales contract.

-Poor explanation of sellers’ closing costs, leading to unpleasant surprises at closing.

When an Offer is Made…

PRESENTING THE OFFER

Presuming the offer to purchase your home is generated by another agent, we will contact you immediately to arrange a meeting.The timing may be inopportune, but it’s usually best to meet as soon as possible to consider the contract.Please note that when weI call you to arrange for the presentation, we may not be aware of the terms of the offer.However, when we present the offer to you, we will review all of the terms and conditions at that time.

THREE OPTIONS TO CONSIDER

A.  Accept the offer exactly as presented and your home is SOLD!

B.  Make a counter proposal - propose changes to the offer., i.e., price,

closing or possession dates, etc., so that it is acceptable to you.

C.  Reject the offer and the contract offer is no longer valid.

DELIVERY OF THE CONTRACT

A copy of the finalized contract will be delivered to both buyer and seller by their respective real estate agents.All pertinent legal documents can be delivered to your attorney, if you desire.

FINALIZING THE CONTRACT

A.  If the contract states that financing will be provided by a lender, it is the buyer’s responsibility to m ake an application for the mortgage loan as soon as possible.The buyer will have a specified number of days to procure the loan, as stated in the contract.The lending institution will verify the buyer’s credit, work records, and determine ability to meet the monthly obligations.

Since your buyers’ mortgage loan is to be secured by the house itself, the lending institution will assign an appraiser to visit your home to determine that its value is enough to secure the loan that they are making to the buyer.When all the information is received, the mortgage loan underwriter will either approve or disapprove the loan.

B.  After the loan is approved, more legal work is necessary, though you have very little involvement.The land title will be searched, title insurance will be ordered, and an updated survey of the property may need to be ordered.If the property is a condominium, your Association may have to be contacted.

C.  When the paperwork is in order, the time and place of settlement will be agreed to by all parties involved.

D.  Prior to the time of closing, the buyer may request a physical inspection of the home.An appointment will be arranged through our office.The buyers may or may not be accompanied by a property inspector whom they have engaged at their expense.

E.  Keys will be delivered to the buyer at the closing, or whenever possession of the property has been agreed upon.

F.  At closing, all documents finalizing the sale will be signed by all parties and all funds will be disbursed.

OUR RESPONSIBILITIES

Our responsibilities are not fulfilled until the transaction is completed.

A.We will follow the progress of all steps mentioned and keep you abreast of developments.

B.We will do everything in our power to work with your mortgage lender, accountant, lawyer, etc., to ensure a timely and highly satisfactory settlement for you.